How to Measure Your Social Media Traffic Using Google Analytics
Measuring your social media impact can be overwhelming.
A tried-and-true favorite social media measurement tool is Google Analytics.
Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
Here’s how to measure your social media traffic using Google Analytics.
#1: Identify Where Your Social Traffic Comes From
Google Analytics can help you understand the users’ social networks and their physical location.
To see your social media traffic, you need to first set up an advanced segment in Google Analytics.
When you’re logged into your Google Analytics account, head to Advanced Segments, +New Custom Segment, then add your social media traffic sources to the segment.
You can see this below.
Once that’s set up, head to Audience – Demographics – Location, and you’ll get a grid that looks like this:
How can this information help you improve your marketing?
You can apply this information to your business goals. For example, you can use this information from Google Analytics to help you decide what locations might be best for a meet-up, where to set up the best Facebook location targeted ads or determine the best locations for a Pay-With-a-Tweet store.
#2: Determine What Social Media Traffic Comes From Mobile Devices
We’ve all heard that mobile is on the rise. Google’s 2012 Our Mobile Planet report shows that 80% of smartphone users in the United States use their phones to access social networks, and 55% visit