4 Businesses Leveraging Storytelling With Images
Do you use images to tell stories about your business?
Keep reading to discover four creative uses of images with social media.
Why Images Now?
The way we use images is changing.
Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.
“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”
A post that includes an album or picture receives 120-180% more engagement from fans than a text-based post.
The fact that Pinterest has shot to social media super-stardom thanks to its image-based platform and the surging popularity of infographics (displaying written content in a visual way) both point toward one conclusion—consumers want images, and lots of them.
Digital strategist Justin Goldsborough explains the importance of brands incorporating visual storytelling into their Article source: http://www.socialmediaexaminer.com/storytelling-with-images/
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Article source: http://www.socialmediaexaminer.com/storytelling-with-images/