By Jaime Tardy
Published November 1, 2012

Have you thought about using the power of podcasting to gain customers?

Podcasting is becoming a very popular medium.

It gives you access to an immense audience already downloading podcasts from iTunes.

Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.

They can hear the person behind the website, company or product.

Find prospects through podcasting. Image source: iStockPhoto.

Below are three ideas to gain new customers, whether you start a new podcast or not!

#1: Choose to Interview Guests Who Are Your Ideal Prospects

Interviewing someone for an hour can start to build a relationship. It also gives you an easy way in the door to a company or person that might be hard to reach otherwise.

Most people are flattered when they are asked for an interview. It’s surprisingly easy to get people to come onto your podcast.

Kurk Lalemand, a Maine business coach at Next Level Business Coaching, is just getting into social media. But he saw the potential in podcasting.

He explains:

“Calling the owner of a business who is interesting and qualified (to be a potential client or good resource) and asking for an interview is ten times easier than calling up a prospect and just asking to meet. Plus I will be able to generate great content for my website, and add an important contact to my business owner resource list.”

If you are looking to start podcasting for your business, listen to this interview with Cliff Ravenscraft.

Action Item: Figure out what your podcast would be about and whom it would

Article source: http://www.socialmediaexaminer.com/3-ways-podcasting-can-land-you-customers/