By Ian Cleary
Published January 9, 2013

Do you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

Mention provides a free version to get you started, as well as a very affordable Pro Plan, with a free trial for a month. If you decide not to go ahead after the trial, your account just reverts to the free plan, so there’s no need to remember to cancel it.

Mention has a clean user interface that makes it extremely easy for you to manage your alerts and

Article source: http://www.socialmediaexaminer.com/3-analytic-tools-to-improve-your-social-media-performance/